They're taking requests at live.tegu.com!

I was lucky enough to work on this project for Tegu while I was freelancing at Poke this summer. Tegu, an ecofriendly toy company, needed to get the word out about their (almost magical) magnetic building blocks. And we wanted to play with more toys around the office. It was a perfect match. We created live.tegu.com--an online experience inviting viewers to tweet what they wanted the Tegu genius to build and then watch him build it live! This fusion of social media and live video was perfect for watching these cool little blocks defy gravity and inspire creativity and just what Tegu needed to organically spread the word to holiday shoppers and bloggers.

Check it out through the holiday season at http://live.tegu.com/