Mary Williams Creative

Hey, thanks for checking out my blogspot. However, from now on, I'll be posting new work (like my new campaign for Progresso) at my new ...

I was lucky enough to work on this project for Tegu while I was freelancing at Poke this summer. Tegu, an ecofriendly toy company, needed to...

Notice anything fun growing on my blog today? It's the Coach Poppy Project! I worked on this fun social media art project with Poke New ...

When Chevron approached us for a new branding campaign, our biggest obstacle was not awareness—people have long thought of Chevron as an oil...

In 2007, Absolut Vodka asked celebrities and artists to define what an “Absolut World” would mean to them. In the summer of ’08, Kanye Wes...

A microsite for BeKanye pills --available only in an Absolut World

BeKanye is not and should not be tested on animals.

Sneaux Shoes approached MFP looking for a TV spot that would appeal to teenage boys more interested in video games than a sales pitch. So ...

The Jazz Museum in Harlem opened its doors in 2003 to meager crowds. Despite such a rich Jazz history in the community, there wasn’t enoug...

Mike’s Hard Lemonade tasked us at MFP with raising sales for men ages 25-35. We looked around and realized (based on, among other things, ...

Convincing businessmen they need a pleat in their shirtsleeves was no easy task. But, after putting our heads together, we realized no mat...

My second week in the business, I was asked to work on the ADC awards invitations. And the brief was to fill them with industry inside jok...

How the Grinch Stole Christmas The Musical came to Broadway in 2007. Our strategy was to impart to New Yorkers, who often scorn the touris...