They're taking requests at live.tegu.com!

I was lucky enough to work on this project for Tegu while I was freelancing at Poke this summer. Tegu, an ecofriendly toy company, needed to get the word out about their (almost magical) magnetic building blocks. And we wanted to play with more toys around the office. It was a perfect match. We created live.tegu.com--an online experience inviting viewers to tweet what they wanted the Tegu genius to build and then watch him build it live! This fusion of social media and live video was perfect for watching these cool little blocks defy gravity and inspire creativity and just what Tegu needed to organically spread the word to holiday shoppers and bloggers.

Check it out through the holiday season at http://live.tegu.com/

The Coach Poppy Project

Notice anything fun growing on my blog today? It's the Coach Poppy Project! I worked on this fun social media art project with Poke New York and it's already a big hit. Almost 200 sites have joined the project this week and its gotten almost 1200 likes on Facebook. (Plus so many tweets that the program that keeps track of them has kind of gone haywire.)

If you want to help my Poppy Project grow, just tweet using #mkw_33 and #coachpoppy. Plus, if your tweet contains "easter egg" words, special designs could grow in the pattern. For more info on The Poppy Project or to join the Poppy Trail, visit poppyproject.coach.com

Chevron Cow

When Chevron approached us for a new branding campaign, our biggest obstacle was not awareness—people have long thought of Chevron as an oil company. Almost no one, however, thinks of Chevron as a company that gives back. We used this storytelling narrative to lend a little personality and introduce the world to Chevron’s impressive efforts—for example—to slow the spread of AIDS, protect an endangered species and provide microfinancing to entrepreneurs in developing countries.

Chevron Turtles

Chevron Health Clinic